Learn basic business, marketing and training skills from the comfort of your home or office with our teleclasses and webinars. The subjects we offer are based on what other business owners have found helpful to their productivity and success.
All our teleclasses and webinars are taught by professionals who have a proven track record in their area of expertise. We've received some great feedback on each and we're certain you're getting a great value for the class fee (class fees range from $35 to $50 per class). On registration, you will receive all class information.
To view more information on a particular class subject and to sign up for a class, please click on the class title listed under the subjects below:
Marketing
Fusion Marketing: Collaborative Relationships
Free and Cost-Effective Ways of Marketing Your Service Business and Expertise On-Line
Web Design and On-Line Marketing Strategies
Navigating the Web Site Waters
How to Optimize Your Website for Better Ranking in Google and the Other Search Engines
Fusion Marketing: Collaborative Relationships
Class Facilitator: Pam Small, Refresh & Renew
Format: One-Hour Teleclass
Date: Tuesday, April 13, 2010 @ 8:00 PM Eastern Time
Cost: $35.00 per person
So, what exactly is"Fusion Marketing?" Some people may call it cross marketing, collaborative marketing, strategic alliances or power partners. Whatever name you use, it is a compelling marketing tool. Pam Small, owner of Refresh & Renew-A Resource for Women, explains the concept of collaborating with like-minded business owners who share the same philosophy on customer service, attention to detail and commitment to community. During her one-hour teleclass, you will learn that the Fusion Marketing process is designed to not only drive potential clients to your door, but it will keep you encouraged, motivated and focused - even in these times. You'll also receive some great suggestions on businesses with which you can "fuse."
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Note: When you register for the teleclass, you will receive an email with instructions on how to call-in. We'll also send you the course outline. All registration fees are non-refundable.
Free and Low-Cost Ways of Marketing Your Service Business and Expertise
Class Facilitator: Anne Lazo, Eagle Soars Consulting
Format: One-Hour Teleclass
Date: Tuesday, April 20, 2010 at 8:00 PM Eastern Time
Cost: $35.00 per person
Is your expertise the main focus of your business and the services you offer? Advertising, whether in print or on-line, is important, but it can also become quite expensive. During this teleclass, Anne Lazo will discuss how to implement on-line marketing strategies, that are free or low-cost, to get the most exposure for you and your business. Some of the things we will discuss are:
- Web Site Rankings - Search Engines, SEO, directory listings, cross-linking.
- How to create an e-newsletter that provides recognized value to readers.
- Adding fresh content to your web site.
- Adwords and Pay-Per-Click Strategies
- Blogging
- Social Networking
- Article Writing
- Press Releases
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Note: When you register for the teleclass, you will receive an email with instructions on how to call-in. We'll also send you the course outline. All registration fees are non-refundable.
Navigating the Web Site Waters
Class Facilitator: Anne Lazo, Eagle Soars Consulting
Format: One-Hour Teleclass
Date: Tuesday, April 27, 2010 at 8:00 PM Eastern Time
Cost: $35.00 per person
This teleclass is a favorite among business owners. The goal of the class is to explain web terminology in an easy-to-understand way so you can purchase and utilize various web site design and marketing services with confidence. This teleclass is great for the do-it-yourselfer as well as the business owner who would like to contract with a web designer. During this teleclass the following will be discussed:
- Common Web Site Terminology
- Types of Web Development Programs
- Steps for Designing a Web Site
- Marketing Your Web Site
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Note: When you register for the teleclass, you will receive an email with instructions on how to call-in. We'll also send you the course outline. All registration fees are non-refundable.
How to Optimize Your Web Site for Better Ranking in Google and the Other Search Engines
Class Facilitator: Bill Treloar, Rank Magic
Format: One-Hour Teleclass
Date: Tuesday, May 4, 2010 at 8:00 PM Eastern Time
Cost: $45.00 per person
The often mysterious search engine ranking is explained in a way that makes it easy to understand and even easier to implement. Bill Treloar, Search Engine Optimization Expert with Rank Magic, will explain what search engines are and how they work. He'll also talk about how you can optimize your site's relevance using keywords, metatags, page titles, image titles, etc. Finally, he'll discuss the importance of linking - how to find good links and implement a link strategy into your on-line marketing.
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